Page 126 - 《党政研究》2025年第3期
P. 126
STUDIES ON PARTY AND GOVERNMENT
No. 3 2025
( Bimonthly) ( Serial No. 192)
Discussion on Economic and Social Development During the 15th Five - Year Plan Period
YANG Yi - Yong JIA Kang QI Shu - Yu JIAO Ruo - Shui LIU Cheng - Chen 4
〔 Abstract〕The 15th Five - Year Plan period ( 2026 ! 2030)signifies a pivotal phase in China’ s pursuit of at
taining fundamental modernisation by 2035. In order to achieve this, it is essential to accurately identify changes
in both international and domestic contexts. Adherence to novel development concepts and holistic approaches is
also vital, as is the prioritisation of high - quality development, the deepening of reforms, the expansion of open
ness,the active fostering of new productive forces, the continuous advancement of fiscal and taxation system re
forms,the vigorous development of the cultural industry,and the refinement of social work mechanisms. These
efforts are directed towards the comprehensive driving of orderly and high - quality socio - economic progress,
ensuring steady advancement of Chinese - style modernisation.
〔 Key words〕15th Five - Year Plan period; Five - Year Planning; Economic development; Social development;
Fiscal and taxation system reform;Cultural industry
The Impact of Content Editors on the Performance of Government Short Video: Evidence from Pub
lic - Sector Douyin Accounts LIU Liu MA Liang 22
〔 Abstract〕Reluctance to post, lack of posting competence, or indiscriminate posting by account operators con
stitutes a major driver behind the recent wave of closures among public - sector new - media outlets. However,
empirical research on how individual operators shape the performance of such outlets remains scarce. Drawing on
Self - Determination Theory and a questionnaire survey of operators of government - affairs Douyin accounts, this
study examines the impact of operator characteristics on the performance of public - sector short - form - video
accounts. The results reveal that operators’creative self - efficacy and autonomous motivation correlate positively
and significantly with account performance, whereas public - service motivation has no discernible effect. Moreo
ver, accounts managed by full - time operators outperform those run by part - time operators, and accounts over
seen by experienced operators outperform those managed by novices. The paper therefore recommends that gov
ernment bodies innovate their management mechanisms and empower ‘ social - media editors’to harness intrin
sic motivation and creative potential, so that public - sector short - form video can genuinely enhance governance
capacity instead of degenerating into ‘ formality at one’ s fingertips’ .
〔 Key words〕Government short - form video;Digital government; E - government performance; Self - determi
nation Theory;Operator
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